Typotheque: How Good is Good? by Stefan Sagmeister
Stefan Sagemeister has done a great job defining and then redefining some of these terms and ideas. I enjoyed the section on Bad design + good cause = good sometimes we want to avoid cliche even if it is the best decision if it helps the viewer.
He also quotes from one of Chip Kidd's books calling Uncle Sam commercial art and the flag as graphic design, clarifying that comercial art sells you something and graphic design gives you ideas.
The more I read the mor eI recognized names.
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